I Love Doing Dishes – Finish

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From source:

Wieden & Kennedy’s last ad for Finish has all the creative spark of the previous campaigns that made the brand a standout in the bland dishwashing sector.

The agency’s last hurrah is a 75-second ironic musical that lays bare the misery people endure when washing up by hand. It will run in countries including China, South Africa and Turkey. The work was written by Bertie Scrase and art directed by Christen Brestrup at W&K London, and directed by Ian Pons Jewell through Friend.

AGENCY – WIEDEN+KENNEDY LONDON
ECD: Tony Davidson
ECD: Iain Tait
Creative Director: Carlos Alija
Creative Director: Laura Sampedro
Senior Creative: Bertie Scrase
Senior Creative: Christen Brestrup
Agency Producer: James Laughton
Creative Producer: Rose Maisie Willoughby
Group Account Director: Nick Owen
Account Manager: Holly Baker-Cliff
Planner: Indiana Matine

PRODUCTION COMPANY – FRIEND
Director: Ian Pons Jewell
DOP: Mauro Chiarello
Producer: Rob Leonard
Exec Producer / MD: Luke Jacobs
Production Manager: Jess Wylie

EDIT – CUT & RUN LONDON
Editor: Ben Campbell
Edit Assistant: Joanna Lewandowska
Producer: Ruth Minkley

POST PRODUCTION – TIME BASED ARTS
VFX Supervisor: Stephen Grasso & James Allen
Colourist: Simone Grattarola
Producer: Chris Aliano

SOUND DESIGN – STRING & TINS
Engineer: Will Cohen
Producer: Sam Brock & Matej Oreskovic

MUSIC LABEL & PUBLISHER – W SONGS (WARNER MUSIC)
Music Supervisor: Tristan Wilson
Composer: Pippa Cleary / W+K Lyrics: W+K
Orchestrator: Simon Nathan

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