‘This is Not a Cinema’ – Vue Cinema

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From the source:

Joint London and Mill+ created ‘This is Not A Cinema’, a dynamic new film for Vue Cinemas that showcases the vast range of entertainment available to customers. Directed by Mill+’s Rama Allen, the spot blends together footage from Vue’s content offerings with abstract design work to create a ‘magical machine’ which transports viewers into a world of possibilities.

http://www.themill.com/portfolio/3610/this-is-not-a-cinema-

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