Consumer Segmentation – PlusOne

Leave a comment
Uncategorized

 

“In the summer of 2016 an international sports brand approached us to collaborate on a visual identity and animations representing each of the nine different consumers they’re focussing on.

We developed icons, crests, color palettes, patterns, and soundscapes that resonate with the identity of each segment. Zelig Sound was on board from the start, making sure that sound was an integral part of the process. Our approach for the animations was to have an emotional impact on the viewer instead of spelling out the details. Through targeted visual exploration, lots of experimentation and a few happy mistakes we created a wide range of work in a mix of animation styles.

We aimed for contrast between all nine films, but with a feeling that they’re all part of the same family.

We’ve removed references to the brand and consumer segments due to confidentiality.”

 

 

Designed, directed and produced by PlusOne.

plusoneamsterdam.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s