The Digital Landfill – Halo Coffee

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“The company’s mission is to offer an eco-friendly alternative to the existing aluminium and plastic capsules, which can take up to 200 years to biodegrade.

To launch the brand and spark a debate about the amount of waste generated by existing coffee capsules, Halo has worked with the creative partnerships team at JCDecaux to take over a digital poster site at Euston station.

From 9am this morning, the screen at Euston will repeatedly fill up with 13,500 capsules – the number of capsules that are currently sent to landfill each minute. The film has been created with Stink Studios.

The campaign will also include a digital landfill website where people can delve deeper into the issues and watch a launch film.”

https://www.thedigitallandfill.co.uk/

https://halo.coffee/

Agency – TBC

 

 

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