“The company’s mission is to offer an eco-friendly alternative to the existing aluminium and plastic capsules, which can take up to 200 years to biodegrade.
To launch the brand and spark a debate about the amount of waste generated by existing coffee capsules, Halo has worked with the creative partnerships team at JCDecaux to take over a digital poster site at Euston station.
From 9am this morning, the screen at Euston will repeatedly fill up with 13,500 capsules – the number of capsules that are currently sent to landfill each minute. The film has been created with Stink Studios.
The campaign will also include a digital landfill website where people can delve deeper into the issues and watch a launch film.”
Agency – TBC