The Digital Landfill – Halo Coffee

Leave a comment


“The company’s mission is to offer an eco-friendly alternative to the existing aluminium and plastic capsules, which can take up to 200 years to biodegrade.

To launch the brand and spark a debate about the amount of waste generated by existing coffee capsules, Halo has worked with the creative partnerships team at JCDecaux to take over a digital poster site at Euston station.

From 9am this morning, the screen at Euston will repeatedly fill up with 13,500 capsules – the number of capsules that are currently sent to landfill each minute. The film has been created with Stink Studios.

The campaign will also include a digital landfill website where people can delve deeper into the issues and watch a launch film.”

Agency – TBC




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s