Don’t Blink – Apple

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“Don’t Blink is a breathless, high-stepping dance between word and image set to a percussion-heavy soundtrack befitting a trailer for a summer blockbuster.

Intended to recap the highlights of Apple’s September 7th press event unveiling the iPhone 7, iPhone 7 Plus and Apple Watch Series 2, the piece sheds Apple’s usual cooler-than-thou aloofness for a visual language intent on communicating one thing above all else: swagger.

It shows what maturity and mastery look like in the realm of motion design. Type, image and sound are inextricably linked in a powerful troika that feels effortlessly confident, despite the hard work behind it.”

Agency – Gretel

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