To interest people in the new Honda Civic by demonstrating the two sides of Honda Civic Type R: the practical family car and the high performance ‘Type R’ mode.
What we did
We designed a two-sided interactive film that enabled viewers to switch between stories about a suburban school-run and an art heist by typing “R” on their keyboards – a function that mirrors the Type R’s race button.
On average, people spent over three minutes with the experience. This is an unusually long dwell time for an automotive campaign. Traffic to the Civic website also doubled during the campaign. The campaign was the world’s most awarded interactive campaign of 2015.
Agency – Wieden + Kennedy London