Keep Up – Honda

Leave a comment
Uncategorized

The Honda range was born from Honda’s challenging spirit. We reflected this with comms which challenged the viewer – making them appreciate the joy of pushing their limits.

An emotive manifesto was delivered one word at a time, with the pace of the words increasing throughout the film, challenging the reader’s ability to keep up. The ad was intercut with glimpses of the 2015 Honda range, featured alongside ASIMO and Honda Jet.

Originally intended as a UK-only campaign, ‘Keep Up’ was quickly localised and launched by several other European markets including Germany and France.

Agency – Wieden & Kennedy

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s